Why Home Staging Is A Good Strategy

Property owners commonly find that their own furniture and belongings aren’t quite right for the purposes of their sale, or they don’t have quite the right creative flair to make their property look like the million or more dollars they’d like someone to pay for it.
 
Home staging involves an expert coming to the property, to advise on how it can look its best during the marketing campaign before it sells. Often these experts have an interior design background and an excellent little black book of connections. They can call in all the resources needed to makeover a property – from furniture rentals to florists, art dealers to gardeners.
 
Home staging will remove existing furniture and décor deemed to be inappropriate for the marketing campaign and replace it with styled rental items. The staging usually lasts for 4 to 6 weeks before the auction, which allows for professional photographs to be taken for the online and print marketing campaigns. It also ensures that the house looks the same when potential buyers view it in person and on auction day as it did when they saw it in the listing.


 
Often sellers are concerned about what home staging costs are involved. Considering you will pay the consultant, the rental on the items and incidentals such as insurance and regularly delivery of fresh flowers it can become an expensive exercise. However, it can also make a huge difference to the impact your listing has in search results and ‘the wow factor’ when people come to see the property in person.  Once the house has sold the items will be removed and everything put back the way it was before.
 
An agent will suggest to a vendor that they stage the home to sell, to give it the best opportunity to impress a wide range of buyers. Owners of investment properties may use home staging to add some colour and life to their listing and increase its sales potential. If the tenants have recently vacated an investment property, the emptiness can make it seem drab and uninteresting. Getting some basic furniture and decoration added can really showcase the property and its potential. At First National Property Solutions we can recommend home stagers on the Gold Coast or refer you personally. 
 

by Dean Trewin

Sales & Marketing Consultant | 0408 551 276

Why Home Staging Is A Good Strategy
palmbeachfn.com.au December 2022
First National Property Solutions
Ph: 07 5559 9600