Marketing

Competing for attention in the real estate market can be like talking underwater. First National agents combine traditional marketing with high-tech websites, buyer/tenant matching systems, and social media. At First National, we understand how important modern, multi-platform marketing campaigns are in this digital age to reach the widest possible pool of potential buyers, and also increase your brand awareness to attract new listings.

We put you first. Few agencies operate a dedicated marketing department – we do. We give you in-house support, providing you with time to focus on what you do best – list & sell. Our marketing team is at your disposal, providing you with unrivaled support and first-class digital and print material. The team will make sure that you are presented in an individual manner that reflects yourself in the best possible light. You will be provided with an extensive suite of creative tools to market your services professionally and efficiently.

Some of the marketing tools we provide to our agents include:

In House Digital Marketers

Our team of digital marketers specialise in content creation and management, they will frequently create and post engaging content to your personal agent account. The team will also create and manage campaigns (Facebook and Instagram ads) for your account, ensuring that your content is reaching your desired audience.

In House Graphic Design/Print Marketing

We have graphic designers in-house, ensuring that you receive and distribute your material as quickly and efficiently as possible. All digital and print marketing material is designed and templates are ready for you to use. Customised designs can be created on request. Running a bespoke marketing initiative in your area and need something unique? Our in-house design team is at your disposal.

Some elements of this marketing:

• Unlimited coloured brochures
• Information A4 window display – two offices
• Colour direct mailouts
• High quality colour letterbox drop
• Corflute signs
• Social media tiles

Unmatched Database

With a database of over 62,000+ subscribers, you would be hard-pressed to find another agency on the Gold Coast that can achieve the same reach and engagement as our property email alerts.

Comprehensive reporting and analytical tools allow us to track email opening rates, frequency, clicks and online engagement to identify and target ‘hot buyers’.

RITA CRM Integration

RiTA connects to your CRM and enhances your data with property data, market data and new leads. She then generates consistent leads from your database with her artificial intelligence magic.

Unlike other platforms, RiTA has personalised two-way conversations with people at scale and on autopilot. She engages with your contacts while you focus on listing and selling.

Segment your database for better targeting
• Analyse your database with advanced filters and create specific campaigns for each segment. RiTA can target your whole database by contact details, property ownerships, topics and more.

Prospect across multiple channels
• The beauty of RiTA is that she lets you communicate with your contacts via SMS, email or phone so you don’t have to be reliant on one contact detail and restricted to one channel. Pretty handy, right?

Automate hyper-personalised communications that work
• Automated conversations are powerful and a great option to engage with your database with minimal effort. RiTA sends hyper-personalised emails, has 2-way SMS conversations and brings you the best prospects on a platter. Call the best and automate the rest!