Social Media Video Marketing
As part of your Marketing plan, we put together a "slideshow" type of video of your property and publish it on our Facebook pages: First National Palm Beach & The Pines
/ First National Burleigh
and then boost it for 14 days to targeted audience to get more viewing, exposure and engagements.
The power of video is at your fingertips. It's viral, instant, easy and so cheap! A great marketing tool if you are on a tight budget.
This slideshow essentially is just an animated series of the property’s photos that may also have a voice over, background song and/or captions describing the property.
These videos are good for social media, and are usually fairly short – between 30 to 60 seconds long. Watch an example here
We promote your property on all our social media channels to reach a greater, more customised and qualified audience for your property. As part of our digital marketing plan, we do a promotional walkthrough video with the agent of the property to engage our online audience with your property.
The statistics in video marketing speak for themselves. 64% of consumers are more likely to act on a product or service after seeing a video promotion when compared to static or still imagery. Video will also help your advertisement stand out from the hundreds of advertisements an average person is exposed to on a regular basis, making its more likely to gain attention and be remembered.
A promotional video is a powerful marketing tool which helps communicate more than just information. While photography showcases the property at a base level, a video can create emotions and portray a certain lifestyle, feeling or story. When used in a strategic way the emotions can help better showcase the home and help drive a deeper connection between potential buyers and the property. The video is used as a guided tour, which allows the buyer to better understand the home and help them picture how they would live in it, creating an attachment to the property without even seeing it in person.
Professional videos have actual footage of the property (not just an animated set of photos in a slideshow)and is more like a video of an "open home". The real estate agent may be filmed walking through the property, or they may just film the property and then provide a voiceover for the rest of the film. These videos might also include other footage, like video of a drone flyerover, or footage that shows of the features of the surrounding area and suburb. Watch an example here
on our YouTube
These videos are usually longer, 1-2 minutes or so, and are commonly used for properties with serious WOW factor, like waterfront properties, mansions, acreage etc. That’s not to say you can’t do it for any home, but with the amount of time and money they cost, videos are still mostly reserved for properties with bigger price tags.
As part of our marketing package, we can include a drone equipped with a camera to fly above the property and film the property.
This is perfect for aerial views if your property is located on our beautiful coastline.
Our drone operators are fully licensed to fly drones in your area, and the drone will only be operated in accordance with strict CASA regulations which you can find at www.casa.gov.au