Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
Internet video traffic made up 69% of all global consumer Internet traffic in 2017.
By 2019, internet video traffic will account for 80% of all consumer Internet traffic.
The average user spends 88% more time on a website with video.
More than 500 million hours of videos are watched on YouTube each day. 
Over 500 million (half a BILLION) people are watching video on Facebook every day (via Forbes).

Do you need a property video to sell your home?

If you think the people would want to watch a video of your property, then it could be a great addition to your marketing plan. See options below!

Social Media Video Marketing

As part of your Marketing plan, we put together a "slideshow" type of video of your property and publish it on our Facebook pages: First National Palm Beach & The Pines / First National Burleigh and then boost it for 14 days to targeted audience to get more viewing, exposure and engagements.

The power of video is at your fingertips. It's viral, instant, easy and so cheap! A great marketing tool if you are on a tight budget.

This slideshow essentially is just an animated series of the property’s photos that may also have a voice over, background song and/or captions describing the property.

These videos are good for social media, and are usually fairly short – between 30 to 60 seconds long. Watch an example here!

We promote your property on all our social media channels to reach a greater, more customised and qualified audience for your property. As part of our digital marketing plan, we do a promotional walkthrough video with the agent of the property to engage our online audience with your property. 

The statistics in video marketing speak for themselves. 64% of consumers are more likely to act on a product or service after seeing a video promotion when compared to static or still imagery. Video will also help your advertisement stand out from the hundreds of advertisements an average person is exposed to on a regular basis, making its more likely to gain attention and be remembered.

A promotional video is a powerful marketing tool which helps communicate more than just information. While photography showcases the property at a base level, a video can create emotions and portray a certain lifestyle, feeling or story. When used in a strategic way the emotions can help better showcase the home and help drive a deeper connection between potential buyers and the property.  The video is used as a guided tour, which allows the buyer to better understand the home and help them picture how they would live in it, creating an attachment to the property without even seeing it in person.

Professional Videos

Professional videos have actual footage of the property (not just an animated set of photos in a slideshow)and is more like a video of an "open home". The real estate agent may be filmed walking through the property, or they may just film the property and then provide a voiceover for the rest of the film. These videos might also include other footage, like video of a drone flyerover, or footage that shows of the features of the surrounding area and suburb. Watch an example here on our YouTube channel.

These videos are usually longer, 1-2 minutes or so, and are commonly used for properties with serious WOW factor, like waterfront properties, mansions, acreage etc. That’s not to say you can’t do it for any home, but with the amount of time and money they cost, videos are still mostly reserved for properties with bigger price tags.

Drone Footage

As part of our marketing package, we can include a drone equipped with a camera to fly above the property and film the property.

This is perfect for aerial views if your property is located on our beautiful coastline.

Our drone operators are fully licensed to fly drones in your area, and the drone will only be operated in accordance with strict CASA regulations which you can find at

Your privacy is our priority, which is why the footage we obtain will only be used and stored in accordance with the Privacy Act 1988 (Cth) and our privacy policy which you can view at

VIDEO: Promotional Videos

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Don't Stop Now!

Publishing an eye-catching ad on is just the tip of the iceberg when it comes to our marketing plan for your home.

You may also be interested in reading about our other marketing strategies for your home, including:

  • A 3D virtual tour of your home, allowing buyers to view your property 24/7
  • A professional promotional video of your home, showcasing its greatest features
  • How we market your individual property to our database of over 16,100 buyers