Why our 3D tours so important right now!

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Why our Managing Director David Hamilton thinks our 3D tours are so important right now!

Now that Auctions and Opens are no more attention is being drawn to 3D video tours as a substitute.

We have been using 3D videos since 2016 when we brought one of the first cameras to Australia.

The technology was brand-new, the camera, tripod and everything that went with it cost us about $8000 and it was brilliant.

The only real drawback at that stage was mobile speeds were lower and the market penetration of handheld devices, phones and tablets,was not that high.

Four years on about 65% of all views of real estate properties on the web now take place using 4G mobile devices, they are also done at all hours not just when the buyers get home from work.

We are offering 3D tours free of charge for the duration of the crisis.

In the past 12 months, our play rate has increased dramatically from about 22.5% to 46% in February 2020 during this same period we had 16,8000 visits from 12,5000 unique visitors to the Matterport site.

These randomly selected recent sales show just how effective the 3D videos are as part of a good marketing program with most properties attracting high plays and going under contract within less than 15 days.

In the emerging market we may not be able to maintain these contract times but the interest that we can generate from the tours shouldn't change.

There are still plenty of buyers out there and 3D video tours will help in attracting them to your property.

Unlike professional photography which can be and usually is tricked up to get rid of blemishes we are dealing here with a true digital copy of the property with any faults.

So you can have a virtual open house and use the 3D video to weed out a lot of the sticky beaks.

People can look at the property as often as they like before their private inspection and again after they leave.

They aren't just looking at a few photos in your brochure they can go back and redo the tour checking things they are still not certain about and measure distances right there on the screen to see whether their furniture fits.

The best part is that we are offering 3D tours at no cost if you list with us.

Don't be fooled there are people offering to upload phone video walkarounds. Can you afford not to have a quality 3D tour?

One more reason to list with First National.

To find out more about our 3D tours, please read our recent BLOG post


by David Hamilton

Why our 3D tours are so important right now! March 2020
First National Palm Beach
Cnr of 6th Ave & Cypress Terrace, Palm Beach, QLD 4221

Ph: 07 5559 9600 We Put You First