- Tags: "Gold Coast Business", "Gold Coast Property", "News", "Property Trends", "Real Estate", "Real Estate Marketing", "Selling Property", "Top Read".
Real Estate Photography - Q&A
Nothing engages a prospective buyer more than a beautifully rich and visually engaging photograph!
High-quality, professional real estate photography can mean the difference to being on a buyer’s shortlist or not. Open2view® has a vast network of professional real estate photographers who can capture any property at its absolute best.
One of the basic building blocks to marketing your property will be quality photography and that can only be sourced from a professional photographer. With real estate marketing the images are everything. Brilliant images will always generate more interest than text. You only get one shot at hitting the market correctly. No more images from that little "happy snaps" digital camera if you want a good outcome. We have secured very competitive contract pricing from the most highly regarded real estate photographers in the area.
Below is a Q&A interview with one of our photographers, Matthew Lyndon (Open2View).
Q1. Why did you choose real estate photography?
I have a passion for architecture and we specialise in the Real Estate industry as it is a great platform to showcase our products and skills and also provides us with consistent work in most economies.
Q2. What role does it have when selling a property?
With the industry now relying heavily on online media the imagery is more important than ever. People are time poor so when they see unattractive images they are more likely to skip past to the next listing that catches their attention so capturing that HERO shot is a vital part of the selling process.
Q3. Can professional photos get the seller a higher sale price?
Its all about creating demand around the property that is for sale. The images are only a part of the overall process but we believe that in many cases they can be vital in potential purchasers deciding whether or not they will spend the time to actually visit the property in person. We believe that exceptional images combined with a good marketing Campaign can definitely enhance the potential sale price.
Q4. What are common real estate photography mistakes, you’ve seen?
A wide angle lens is fantastic for us to shoot interiors but it can be dangerous in the wrong hands. You still need a trained eye to capture the correct compositions, angles, heights etc and these are mistakes we see commonly. Also not taking the time to move items out of photos or hide the tea towels or dish cloth things like that are probably the most common things we see.
Q5. What’s the best part of your job? And the hardest part of your job?
I have been in the Industry for 15 years and still enjoy the hustle everyday. The best part is we get to see some amazing properties and to consistently meet new people and make new contacts. We turn around our work in a very short time frame so it can be a challenge to always meet deadlines in the Real Estate industry so that is probably the biggest challenge we face on a daily basis.
From photography and video, to print services and floor plans, Open2View nationwide network of specialists will ensure you get the most out of your property marketing efforts.
At First National we put a lot of emphasis on marketing and we bring a lot of skills and experience in this area to you. So please do not hesitate to contact us for advise on how you can make the most of marketing and selling your home. You can request a copy of our Marketing Plan booklet here. The purpose of this booklet is to inform you about your choices to help you select the right marketing and advertising plan that will achieve the best result for you.
by Celine Battendier
Real Estate Photography - Q&A
palmbeachfn.com.au June 2020
First National Palm Beach
Cnr of 6th Ave & Cypress Terrace, Palm Beach, QLD 4221
Ph: 07 5559 9600