- Tags: Gold Coast Property, Selling Property, Real Estate Marketing
The Long Game: How to Sell a 6 Bedroom, 7 Bathroom, 8 Garage Masterpiece
This is not an article about a quick sale at a brilliant price. This sale story is more about a 2 month endurance race and obtaining a brilliant price for a stunning property, the likes of which the area had never seen.
There was no doubting First National sales agent Bob Berry fell in love with 1442 Gold Coast Highway, Palm Beach as soon as he set eyes on it. The problem confronting our real estate veteran of 25 years, was how on earth he was going to price, and then sell a beautiful 2 storey, 6 bedroom, 7 bathroom, 8 garage masterpiece on the inland side of the Gold Coast Highway, when nothing like it had ever sold in Palm Beach? Furthermore, the sellers were adamant they would not auction the property.
So how do you then get a great price for such an exceptional and uncomparable property in a reasonable timeframe?
Some of you may remember when we sold the most-viewed property in Queensland in late 2016. The 3 bedroom, 2 bathroom villa in Burleigh Heads which sold for close to $500,000 achieved so must interest because it, quite simply, appeals to almost everyone in both features and price range. It is fair to say however, that not many people are rocking around looking for a 6 bedroom mansion, or have a cool million burning a hole in their pocket.
Bob won the listing for 1442 Gold Coast Highway Palm Beach, and knew from experience that while it was not going to be a quick and easy sell, the property may very well be a record sale and set new benchmarks for price and design for a non-beachside house in the area.
Bob used professional photography, a Matterport 3-D tour and a realestate.com.au "Premiere Listing" as the principal tools to market the property. He also used Domain.com.au, the First National e-Marketing program and high quality marketing collateral to engage with the widest possible number of buyers.
In the end our First National marketing package achieved some fantastic results, including: - 6548 page views on realestate.com.au
- 822 page views on Domain
- 1361 page views on our websites
- 224 email opens with 137 click throughs
- 569 Matterport 3-D tours
- 42 inspections
These are all just numbers though; what is really difficult to convey is the human aspect of this story and the most important marketing tool you will ever have - a sales agent who is just as much in love with your property as you are. Bob's enthusiasm was infectious, and gave him the patience and commitment to not only find the right buyers but, as it happened, to inspire those buyers to act on their own dreams.
.png?width=399&height=267)
The 2 young professionals who bought the property were not shy in providing us with some exceptional and heartfelt feedback: “Bob made the process easy for us, and his caring manner meant a lot to me, as buying a property is a big thing, and his encouragement meant so much to me personally, and my partner. There was one day when I thought we might not push for the property and after a conversation with Bob I was inspired again to follow our dreams for the place. It was not just sales talk either, I could tell Bob was inspired by our ideas and plans.”
The sellers were also extremely pleased that we were able to secure a buyer who could totally utilise the amenities this unique property has to offer. They understood from day one that it would not be an easy sale and were cooperative and supportive of our marketing methods. After securing an acceptable contract of sale on their property, they made a point of providing us with feedback too:
"Bob Berry with his integrity and enthusiasm was very efficient in his approach to marketing our home. Bob Berry provided the interstate buyer with a wealth of local knowledge. Bob’s approach to all aspects of the sale from the marketing to closing the sale was handled in a very proficient and professional manner.
We look forward to having more dealings with Bob and the First National Team."
Bob sold the property in approximately 60 days for $1,700,000, which is the highest price achieved in Palm beach for this type of property. Given this timeframe, forcing an Auction may not have found the right buyer.
Bob Berry comments:
“When I was first invited to the property it was very apparent that I was inspecting a very unique home in Palm Beach and I guess the excitement of the moment was evident to the seller. I was then invited back to present our marketing programme and our proposed methods to fully expose the property to all prospective buyers currently in the market place. I enlisted the assistance of our specialised marketing administrator Nikki Tuarau and we put together a presentation especially designed for this property as we aware we were up against other good Agents. We were the first Agents to be interviewed which turned out to be a very frank discussion between all parties .
On finishing the presentation Nikki and I were both pleased with the positivity with the meeting. Sellers advised that they would appointment an Agent within 48 hours. To our absolute delight that afternoon we were informed that our Agency had been successful for the right to sell their property. The cooperation by the sellers was outstanding and they were supportive of our endeavours throughout the whole campaign which is so important in any sale.
When the eventual buyers inspected the property they were quick to recognise that the opportunity to sell their property had arrived . The buyers had an ambitious plan for the property which was more than feasible therefore the negotiations were very positive by all parties which led to a successful sale & settlement.
It was so gratifying to see both buyers & sellers so excited at the pre settlement meeting it makes one realise what a great industry we are in.”
by David Hamilton
The Long Game: How to Sell a 6 Bedroom, 7 Bathroom, 8 Garage Masterpiece
palmbeachfn.com.au April 2017 First National Palm Beach 15 Palm Beach Ave Palm Beach, Queensland 4221
Phone:
07 5559 9600