Blog

Summary table of estimated costs to market your home for sale

  • Tags: real estate marketing, selling property, how to

Summary table of estimated costs to market your home for sale

Cost of using the 6 Marketing methods to sell your home 

How much does it cost to advertise your home for saleIf you have been reading our series on 6 Marketing Methods to Sell Your Home for Sale, this table summarises the 'cost' section of each article so you can quickly and easily view an estimate of how much it will cost to advertise your home for sale if you go down the DIY path, or pay a professional for help.

Please note, these articles are designed to be helpful not authoratative, which is why the table is based on estimated prices and concludes with a 'median total price'. Each item may be more or less expensive depending on which company you use and where you are located. You may also use a mix of DIY and professional help to advertise your home for sale so please refer to this table as a general guide only.
 
  DIY Pay A Professional Use a Real Estate Agent
Photography Free
+ Cost of camera equipment
+ Cost of editing program
+ 1 hour to shoot and edit yourself
$100 - $500
 
 
Click here for costs associated with using a real estate agent to market your home for sale
Median Price: Free + 1 hour $300
Video Free - $50
+ Cost of camera equipment
+ Cost of editing program
+ 2 hours to shoot and edit yourself
$50 - $500
Median Price: $25 + 2 hours $250
3D Tour Buy Matterport Camera $4,000
+ Tripod
+ iPad & tablet
+ Hosting costs
+ 1-2 hours to train yourself
+ 1-2 hours to shoot tour yourself
$300 - $600
Median Price: $4000 + 2 hours $500
Online Portal $600 - $800 for domain ad
+ Approx. 8 hours per month to manage enquiries
+ 4 hours per month for open homes
$600 - $2000 for marketing company to advertise on domain and/or realestate.com.au
 
Median price: $1,300
 
+ approx. 8 hours per month to manage enquiries
+ 4 hours per month for open homes
Median Price: $700 + 12 hours $1300 + 12 hours
Social Media Free
or
$30 -$200 per month
+ Half an hour to design ad yourself
$50 to have someone design your ad
+ $30 -$200 per month
Median Price: $110 + 0.5 hours $160
Print Marketing $100 to print 250 flyers
+ Half an hour to design them yourself
+ 2-4 hours to deliver them yourself
$18 - $1000 for newspaper ads
 
+$350 - $800 for flyers to be designed, printed and delivered
Median Price: $100 + 3 hours $1,050
Median Total: $1025 (no 3D camera)
$5,025 with 3D camera
 
Your best option would be to pay a professional to do the 3D tour for $500 – for a total media price of:
 
 $1505
+ 20.5 hours of your time in the first month
+ 12 hours of your time every month after that
$3,560
+12 hours of your time in the first month
+12 hours of your time every month after that
 

>>>Read the next article in this series on the cost of the First National marketing plan

<<< Go back to read about advertising your home using print media

Or skip to another article in this series:
You may also be interested in:
Summary table of estimated costs to sell your home
palmbeachfn.com.au
First National Palm Beach
15 Palm Beach Ave Palm Beach, Queensland 4221
Phone: 07 5559 9600